7/18/14

#51 - Size does matter


I am one of those persons who are worried about Finland copying one by one the unhealthy things from U.S. We used to have small bottles of lemonade and now the usual size is two liters. Potato chips used to be in small bags, but now the size is gigantic. You cannot find small candy bags anymore, because now everything is sold in Mega bags. Mega now, Giga soon.

I was once travelling with my family. Because we were busy and hungry, we stopped at the McDonald’s drive-in lane. Once I had ordered the "tasty" fast food, the sales person asked if I would like to take the meal with bigger drink and bigger chips. It would cost only 1 € more per meal. I made a counter offer; If you sell each meal 1 € cheaper, then I will take the bigger size. My children were really ashamed. No deal, but everyone were happy. Maybe I had accidentally got happy a set of meals.

PS. McDonald’s does not offer three liter Coca Cola mugs yet in Finland. This is a free tip for business innovation.

Lessons learnt:
The bigger, the better – not always.

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