11/4/13

#17 - Innovation tips free of charge


Curiosity is core part of innovativeness. If you can retain your childhood curiosity throughout your life, you will make miracles. I have tried to retain such an attitude and sometimes I even succesfully.

While using taxi in Italy, I am always wondering why the Italian taxi drivers keep the air conditioning off and windows open while on the move. It is very annoying, because the rapidly changing air pressure feels like a loud hum in your ears. We Finns do not have such a habit, because we see air conditioning as a valuable functionality that keeps the windows clear in winter and cools down the car in summer. I have been wondering this strange Italian logic, but never reached conclusion. Here are the options I have thought about:
  1. The driver has not realized that there is air conditioning in the car
  2. The driver wants to tease the customer
  3. The driver prefers hot air rather than cool car
  4. The customer pleasure is not adequate to compensate the extra energy consultion caused by airconditioning
  5. This is just an old habit and people do whatever they have done so far every day

Another point of wondering couple of years ago was the number of television aerials on the roof of Italian apartment buildings. Every apartment must have at least one own aerial at the roof, which make the total number of aerials per house very high. Such a house looks like a nest of a Maggie. How about sharing one antenna per house? Here are the options I have thought about:
  1.  Nobody has thought about that one television antenna could serve several televisions
  2. Italians are too shy to talk with their neighbours about the issue
  3.  How about going straight to cable and forget the antennas
The one who solves those equations and makes a tailored solution for Italy becomes famous and rich in Italy. This is your chance to get some respect. I have not been able to do it even if I had curiosity.

Lessons learnt:
Curiosity is a key of innovation.

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